What I want to accomplish with this article is to keep you from making the same mistakes I made when I started, or if your business is going well to do what I can to help make it better. I am going to tell you everything you need to know about squeeze pages.
The first thing that always comes up is the headline. You will of course need a compelling headline, and it should grab the reader’s attention and persuade them to continue reading. The list of benefits is one of the most important elements of your squeeze page. This is where potential subscribers find out what’s in it for them.
Provide quality and value to users when they subscribe. Accomplish this by making free offers. Whatever your complimentary offer is you have to make sure that it is something that folks will like. It is important that your free offer is something that people will appreciate and use. If people feel like they wasted their time downloading your product you have no chance of selling them anything in the future.
Be sure your squeeze page has at least one call to action. A strong call to action is a basic component of any squeeze page. Also, Design is vital, it’s imperative that your landing page has a professional design. If you don’t want to spend the capital for a specialized designer, you can use a professionally designed lead capture page template.
OK, you’ve done everything right, your prospect has subscribed to your list. Take this opportunity to make them a onetime offer. Nearly all auto responders will redirect your subscriber to a success page. This is the perfect time to make a onetime offer because your prospect has subscribed into your email list. You can build on that yes momentum. You gave them something of value and they compensated you with something of value in the form of their contact information. And the key is they further agreed to allow you to contact them in the future with other offers. In many ways getting someone to agree to review other offers in the future can be a great deal more valuable than a onetime sale. The objective of any auto responder series is to turn subscribers in to lifetime customers.
Speaking of auto responders, this is where you make your capital. Use your auto responder series to gain the trust of your potential customers. The squeeze page gets them in the door nevertheless the auto responder is where the sale is closed. Utilize your auto responder progression to build significance and confidence with your subscribers. I recommend a six to one percentage. Which means you will give your subscribers six quality freebies for every monetized offer you make. If you stick to the six to one rule your subscribers will respond by being loyal lifelong customers. A fine crafted autoresponder sequence will create additional sales, increase cash flow, and don’t forget that it will produce traffic to your site.
Finally, if you follow these guidelines, I can safely say you will dramatically boost your conversion rate virtually overnight. I’m not saying that it will be easy, but nothing worth having ever is. Remember, as your list goes so goes your business.
Tagged with: free squeeze page • squeeze page • squeeze page templates • squeeze pages • video squeeze page
Filed under: List Building
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