If you search for trade show video on You Tube, you might come across, the performance racing car pre trade show videos. This well done and exciting trade show video, describes the upcoming highlights of the 2009 Racing High Performance Industry Trade Show.
This video is a fast paced exciting video, complete with background music evoking the exicitement of a race track environment. The story line depicts the exciting features of the upcomming show. We hear there will be over 1200 exhibitions. We learn that every important buyer in the industry will be there. We listen to consumers and exhibitors talking about the value of the show. We hear exhibitors talking about economic benefits they gained from previous shows.
Informative narrative is backed up by exciting shots of the race cars, the exhibition floor, and booth action from previous years. As the exciting shots flash on the screen, the narrator explains, using statistics, why attending the show will be so valuable. We also learn that such famous celebrities as Richard Petty will be in attendance. Racing show decision makers, will be there and will be participating in an important discussion.
To top it off we learn about a daily happy hour where attendees get a free Bud. But that’s not all The event is touted as world wide, with buyers from over 60 countries attending. And the show has a unique race each year.
There is just one shocking fact. This high powered video has only had 148 views on You Tube. What is to blame for the poor showing? Why did this association go to the trouble of making such a high powered pre trade show video and then harvest only 148 views, counting post show views.
The probable answer is poor You Tube marketing. There are viral marketing companies that will guarantee any You Tube video 100,000 views or the company doesn’t pay. 148 views indicates that the association made no effort to post the video on multiple video viewing sites, for example. They made insufficient efforts to use video titles and tags that will attract viewers. And they may have made no effort to select snapshot photos which You Tube uses to introduce the video.
The truly puzzling challenge to this videos poor showing is the number of booths and conventioneers who were involved with the show. With over 1200 boots and many times more visitors, there should have been a lot more excitement generated for viewing the pre show trade show video. Advertisers could have put links on bulletin boards dedicated to racing, and they could have posted the video on directories targeting the racing crowd, The moral of the story is, once you have posted a quality video on You Tube, you should take the time to market it.
Tagged with: INternet video • marketing • trade show video • Viral Video • You Tube
Filed under: Video Marketing
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